Author: Oscar Cronquist Article last updated on January 08, 2019

This blog post describes how to insert qualifers to make "text to columns" conversion easier.


I copied a table from Wells Fargo annual report (pdf), see image above. Paste it into an excel sheet.

I then used "Text to Columns":

  1. Select column A
  2. Go to tab "Data"
  3. Click "Text to Columns" button.

I got the following result, see image below. Each word is split into a column each, this is not what is wanted.

The table is a mess, however, the "text to columns" wizard allows you to select a text qualifer to convert words into a single cell.

This custom function inserts ' (apostrophe) before and after text. The rules are if a character is a number and the next character is a letter then insert an apostrophe before the letter.

The same thing if a character is a letter and the next character is number then insert a apostrophe before the number.

Function Ins_text_qualifiers(Str)
Dim TLen As Long
Dim i As Long
Dim j As Long
TLen = Len(Str)Str = Trim(Str)
For i = 1 To TLen  
  If j = TLen + 1 Then Exit For  
  If Asc(Mid(Str, i, 1)) >= 65 And Asc(Mid(Str, i, 1)) <= 90 _
  Or Asc(Mid(Str, i, 1)) >= 97 And Asc(Mid(Str, i, 1)) <= 122 Then
    Str = Left(Str, i - 1) & "'" & Mid(Str, i, TLen)
    i = i + 1
    For j = i To TLen
      If Asc(Mid(Str, j, 1)) >= 48 And Asc(Mid(Str, j, 1)) <= 57 Then
        Str = Left(Str, j - 2) & "'" & Mid(Str, j - 1, TLen)
        i = j
        Exit For        
      End If      
    Next j  End IfNext i
If Asc(Mid(Str, Len(Str), 1)) >= 65 And Asc(Mid(Str, Len(Str), 1)) <= 90 _
Or Asc(Mid(Str, Len(Str), 1)) >= 97 And Asc(Mid(Str, Len(Str), 1)) <= 122 Then Str = Str & "'"
Ins_text_qualifiers = Str
End Function


per share amounts) 2009 2008 2007 2006 2005 2004 2008 growth rate


'per share amounts) ' 2009 2008 2007 2006 2005 2004 2008 'growth rate'

The final result

It is not perfect but it is a lot better.

How to add the user-defined function to your workbook

(The macro shown in the image above is not used in this article, it only shows you where to paste the code.)

  1. Press Alt-F11 to open the visual basic editor
  2. Click Module on the Insert menu
  3. Copy and paste the above user defined function
  4. Exit visual basic editor
  5. Select a cell (B1)
  6. Type =Ins_text_qualifiers(A1) into formula bar and press ENTER

Text to columns (Excel 2007)

  1. Select "Data" tab on the ribbon
  2. Click "Text to columns" button

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